| Learning Internet Marketing |
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| Written by Assaf Parag | |
| Friday, 13 October 2006 | |
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There is a joke that asks what is the difference between a mathematics professor and a marketing professional. The answer goes that the mathematics professor knows everything about nothing while the marketing professional knows nothing about everything. Learning internet marketing requires getting familiar with a set of practices that blend together into one coherent scheme. On one side, it requires keeping up with what is going on in a lot of different places on the internet (nothing about everything). On the other, it requires learning and applying detail rich practices such as search engine optimization (everything about nothing). A very good internet marketer should have a wide set of skills that include analytic skills, writing abilities, an understanding of users, intuition and creativeness. Learning Internet Marketing can be interesting, rewarding and fun at times. At other times it requires hard work and getting down to details. Whether you decide to do it in-house or decide to hire a professional firm to do it for you (depending on the time, money and effort you can allocate), it's important you get familiar with the basics and main practices. Start with the following articles that explain main practices of Internet Marketing: |
